Cold press is the method we use to extract juice from vegetables and fruit without heat or oxygen. Why is this important you might be wondering? The lack of heat and oxygen during the extraction does not compromise the nutritional value nor eliminate active enzymes, leaving you with a juice that is just as nutritious as the produce we use to make it. Cold press allows you to squeeze every drop out of the plant as opposed to centrifugal juicing, which is when you push the plant against a steel blade and filter it through metal mesh. The cold press method allows the food you’re juicing to maintain nature’s intended freshness by allow zero heat to touch the juice which gives it a longer shelf life since there has been zero accidental cooking throughout the process.